The world’s best perfume brands are among the most expensive in India, according to a survey of 10 brands by Euromonitor International.
The study, conducted in February 2018, found that in a country where luxury goods are seen as the norm, the price of a single bottle of perfume can easily reach as much as $300.
“The brands are in high demand and have become the new gold standard in the Indian beauty market,” said Arvind K. Pandey, managing director at Euromonitors India.
“This is the most important news to come out of India for a while now.”
One of the top 10 most expensive brands was Tabu, with a price tag of $1,600.
It was followed by Chanel Gabbrielle, which sells for $1.25, and the $3,000 Tabu Prosecco, which costs about $100.
L’Oreal, a luxury goods maker, had a price of $3.90.
“A good perfume is a powerful perfume, and it is not easy to achieve high quality and quality,” said Anurag Thakur, vice president of brand research at Euronomitor India.
Among the most affordable brands, there was Taboo, which sold for about $60 and the Chantilly, which cost around $25.
In addition, brands such as Burt’s Bees, Stila and The Body Shop have come up with cheap versions of their expensive products.
The cost of a bottle of Tabu perfume can range from about $20 to $250, said K.V. Sharma, chief executive of India’s leading perfume brand, Shampoo &Wax.
“Tabu is the cheapest perfume, but it has a lot of features.
It is easy to use and easy to clean,” Sharma said.
Sharma also pointed out that the quality of the Tabu fragrance is not the only selling point for many consumers.
“It is an excellent choice for people who want to give their skin a premium touch, but also for people looking for an everyday perfume,” Sharma added.
According to the Euromonoter study, there are about 500 brands in India that make perfumes.
Many of them are owned by multinationals and are considered luxury goods brands that have been around for a long time.
The companies range from a handful to a dozen brands, with most producing perfumes that cost between $1 and $5 per bottle.
According to Sharma, many people have never heard of the brands that are popular with the younger generations, or even the brands owned by smaller companies.
“There is a lot more competition in the beauty industry now, and that is creating a big competition between brands.
There are some very good brands out there and some not so good,” he said.
“People can get into the habit of buying brands that they like and that they know and like.”
We have to work harder to find the right brands for our generation,” Sharma told India Today.