A perfume is for the people, and the perfume for a girl is for a woman.
So says The Jerusalem Report, a monthly publication for the business and cultural community.
The publication has been publishing since 2006, and is considered to be the most authoritative publication on the perfume market in Israel.
Its editor-in-chief, Tzvi Zvi Kachman, says he started out as a perfume designer in Tel Aviv, and he is convinced that a woman can appreciate a fragrance more than a man.
“The main thing is that you don’t have to look for something that suits you, you just have to find something that works for you,” Kachmann says.
In recent years, women have been increasingly attracted to perfumes for the same reasons men have been: The smell is sweet, the scent makes you feel good, and it can help prevent bad breath.
For women, the appeal of perfume is in the ingredients, Kachmans claim.
A woman can smell a rose, a rose by itself can be sweet, or a scent like lavender can make you feel like you are in a romantic mood, he adds.
Kachman says the fragrance market is booming, and more women are choosing to shop for it.
He says that in the last five years, the number of women shopping for perfumes has more than tripled, from 10,000 to 50,000.
Katchman has been working with a group of women who work in the perfume sector, and they all agreed that it is important to have a range of products to choose from.
The group is now working on developing an online catalog of perfume that women can browse and buy online, which is being launched this month.
“We are planning to have this in the next two months, to have the first online catalog, and to have our products on shelves,” says Shira Avram, the founder and editor-at-large of The Jerusalem Review, who also works as a marketing manager for the industry.
Avram says the online catalog will be different from the one available in stores, in that it will be more accessible to women, since the products will be priced differently.
The women will also be able to use their smartphones, and also be alerted when new products are added to the catalog.
For the perfume community, Katchmans advice to women is simple: Find something that will help you feel happy.
He said that the best way to find the right perfume for you is to ask yourself what you love most in the world, and then search for products that suit you best.
“There is something for everyone, from perfume to body care, from beauty to perfume,” Katchman says.