In 2010, one of the best known perfume makers in the world decided to go completely vegan.
The man, who went by the alias “Viva,” was one of hundreds of thousands of people who made their own perfume through vegan methods.
“I’m very excited that Viva is making his own perfumes,” he told Fortune.
“There are many people who want to make their own, and there are many who are trying to make the same kind of perfumes.
The problem is that it’s difficult to find good vegan perfumes, and vegan perfums are expensive.”